Analysis Paralysis:  Avoid At All Costs 

Even in 2018 we seem to fall into this trap despite contrary advice going back as far as Aesop's Fable, Shakespeare's Hamlet, Voltaire's "Perfect is the enemy of good", definitons of Analysis, Paralysis appearing in a dictionary in 1803, and Winston Churchill's "The maxim 'Nothing avails but perfection' may be spelt shorter: 'Paralysis.'"

The Oxford English Dictionary says that the earliest uses of "analysis paralysis" was found in The Times in the 1970s. (We over 50s should know all about that!).

So the long and the short of it is in my language:

Just get on and do. Limit your choices, focus and avoid needless perfectionism if you want to succeed in business. 
Ali xx
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