Passion Must Be The Main Ingredient
Today got me thinking about passion, achievement – about excellence, about success, and all the ingredients that are necessary for talent and aspiration to be become a successful reality when we are running our own businesses.

Someone once said to me, and I have always remembered it, that, daily, time is distributed democratically to all of us, and that its inequality only comes from how we choose to use it. Why is that? Surely it is having a deep-rooted passion for what we do and what we stand for, that drives us through thick and thin and makes us make the most of every day? Carpe diem!

That passion, that raison d’etre, must be the main ingredient – take all the others away, and the recipe will fail – half-baked, a sorry reminder for what could have been? Whether you would call it a strength or a weakness, a desire and passion for achievement is paramount for me. It’s hardwired into me. It’s part of my core process. 

Winston Churchill was renowned for saying “Continuous effort – not strength or intelligence – is the key to unlocking our potential”. In the book “Outliers” author Malcolm Gladwell repeatedly takes ‘practice makes perfect’ one step further, by stressing the need for 10,000 hours to hone a skill or task to distinction. I have to say it has become something of a mantra in our household, much to the annoyance of our kids, aspiring to quick success in their respective fields.

So, we may well have done our 10,000 hours of more because we are Baby Boomers!

To excel at running a business we need a core, intrinsic motivator that drives us on through good and bad times. We also need to do our 10,000 hours as the entrepreneur, marketer, innovator and risk-taker. So what is your passion? Really, honestly?  

And on that note remember this: If we don’t invest very much, then defeat doesn’t hurt very much and winning is not very exciting.
Ali xx
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