Here's 3 top tips about goal setting in a marketing context:
Firstly, before you start a marketing campaign or selling your products/services you should have a clear picture of what success looks like to you at the end.
In other words, what is the goal? What does it look and feel like?
Secondly, for years it's been said that you need to set SMART goals - Specific, Measurable, Achievable, Realistic and Time-related.
Here's my take on this:
If you want to set SMART goals you need to make them SMARTER - ie evaluated and reviewed. This is crucial because all of marketing and selling is fundamentally a test bed.
So just like an experiment you need to check the performance/success rate and that what was planned took place in the way that was intended.
Thirdly: I don't personally like the limiting sense of SMART! I prefer to set myself 'big , hairy audaceous goals' and put myself into my stretch zone (and sometimes even my danger zone) to achieve them!