Lessons From A Fudge Shop
Here's some great marketing tips and I'm illustrating them in a fun way from a Fudge Shop experience in Canterbury at the weekend.

1. Let people know what you have to offer in an eye-catching way and give something for free

2. Be transparent about your product or service and offer a taster (note the ingredients on the wall)

3. Be human, authentic, different and the expert (we had a quick lesson in what fudge should really be like, looked after etc)

4. You'll attract a queue of loyal fans and customersI've always found that the first few months of every year are buoyant for business.  
Ali xx
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