Here's some great marketing tips and I'm illustrating them in a fun way from a Fudge Shop experience in Canterbury at the weekend.
1. Let people know what you have to offer in an eye-catching way and give something for free
2. Be transparent about your product or service and offer a taster (note the ingredients on the wall)
3. Be human, authentic, different and the expert (we had a quick lesson in what fudge should really be like, looked after etc)
4. You'll attract a queue of loyal fans and customersI've always found that the first few months of every year are buoyant for business.