Several years after I’d had a revelation in my business and learnt everything I could about marketing to save it and take it to the next level, I was sitting in a taxi on the way to Heathrow Airport. I was off on a long distance business trip with my son Alex, who by now was also working in the business with me.
Things had been going really well since I’d discovered the secrets of marketing and positioning my business. I’d invested in learning exactly how to use my experience and expertise to attract clients to me and charge what I was worth.
I’d developed my “P.A.S.S.P.O.R.T. To Success” system – the one I hope you’ve had a chance to learn about through the resources we are offering. It had made a HUGE difference to my business.
AND I had a great lifestyle, by spending less time working and more time marketing.
Anyway that day we were flying to Indonesia, Jakarta in fact, to see a client and have several meetings with some pretty influential people out there.
I’d just been speaking in London, en route to the airport, to 400 young dentists at a conference about CV writing, interview skills, personal presence etc.
I glanced down at my phone and an email had just come in from a coaching client I’d been working with: a middle-aged Executive who hadn’t been happy in her role. We’d been working through some challenges and alternative ideas including starting her own business.
Here’s her email:
“I just wanted to let you know that as a result of working with you and learning so much about how to set up, position and market my very own expert-based business, I’ve decided to grab the opportunity and become my own boss. Life-changing. Thanks a million for showing me what’s possible”. Tania
At that moment I realised that everything I’d learned from that moment in the restaurant (see earlier blog!) a few years previously had been of such importance, not just in transforming my own business but in transforming the lives of the very people I now knew I wanted to work with. Baby Boomers, born between 1946 and 1964, just like me. I’m guessing people just like you, too.
I can show you how focussing on the ONE thing - taking your own knowledge, skills, and expertise that you have gained over your lifetime, positioning it and selling it the right way - can transform your life. You make lots of money, working to your own goals rather than someone else’s. You become your own boss and enjoy the kind of lifestyle you deserve. Now and in later life.
That’s important isn’t it as we get older, the opportunities seem less and the challenges moe.
Would you like to know more about how you can achieve that?
If so, check out our other resources to discover more. You could soon be setting or expanding your very own expert based business.